Purjehdus tunnissa (Sailing in One Hour), the guide for sailors and landlubbers alike, is an easy going glossary, a multi-channel media product, that divulges the secrets of sailing. The glossary contains terms that beginning sailing enthusiasts and guest sailors should really get to know. Thanks to the quality content written by expert sailors the text also engages those who have been sailing for years. The glossary was launched at the Helsinki boat show on Friday 6.2.2009. The distribution of 30, 000 free copies also started at the show.
Vocabulary in one hour
The glossary is part of Lingsoft Inc.'s multi-channel One-Hour Words series of publications. The idea is to choose a topic and then compress the core content into the form of a glossary. The final product is reminiscent of an encyclopaedia, but every One-Hour Words glossary can be read in just one hour.
Prize winning integrated marketing innovation
In the series format the glossaries are published and delivered over four separate media channels. In addition to the traditional paper version One-Hour Words glossaries can be viewed on mobile phones, downloaded via the Internet as ebooks and heard aloud using synthesized speech audio-books. The New Technology Foundation awarded Lingsoft an innovation prize for the One-Hour Words concept which integrates new technologies and new forms of marketing.
Get to know our glossaries.
You can get a glossary on your mobile phone by calling 0200 682 55. Call rates 0.95 / min. + local minute rates. The glossary programme works in most models of mobile phone compatible with Java. Also available as small printed books, ebooks and audio-books from www.onehourwords.com.
Katriina Pulli Account Manager, tel. (02) 2793 300
Lingsoft is an international full-service language company. Lingsoft produces customer services and solutions for example in: translation and terminology, reading and writing tools, search services, text mining, educational programmes, speech applications and ebooks. Lingsoft's products work on all common platforms and software. Lingsoft produces among other things: Seven proofing tools for the Microsoft Office product family. Lingsoft's solutions come from a continual process of self-development, already setting a world standard in language structural analysis. www.lingsoft.fi